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by jdironman
1498 days ago
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“If I had asked people what they wanted, they would have said faster horses.”
- Henry Ford. However, in this day and time when it comes to established tech such as a smart phone, sometimes the best way to 'innovate' might be to give people what they actually want. Sure not all companies can cater all niches. But hopefully someone will! Im also a small phone advocate. |
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Just a note that this quote, and a similar one by Steve Jobs (‘Market research could never have given us the Macintosh’) are amongst the most misinterpreted in history. Most people see them as saying ‘market research is useless’ - what both were actually saying is that you need to take a new innovation to the customer and _then_ ask them what they think of it.
So no, don’t just flat out ask people what they want - but intuit and give people a little taste of what they could have - and then ask them what they think.