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by lapcat
1498 days ago
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> I have found this to be the biggest myth of Twitter: it is nearly useless for content marketing. I've found Twitter to be essential to my business. Perhaps you're looking at it too "directly", in terms of traffic analysis. What's important in my opinion is "worth of mouth" advertising. You have a circle of friends on Twitter, your friends recommend your product to their friends, and so on. If your Twitter content is interesting and valuable, you might even get members of the media to follow you. Or at least members of the media might be following one of your followers and happens to see your product that way. |
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It's certainly possible that other people have different success with twitter.
In my case I was looking over thousands of websites traffic history primarily concerned with long term patterns of growth based on activity among different social channels, SEO, news aggregators etc. The vast majority of sites primarily saw permanent growth in traffic as a function of SEO success. One high ranking article can get you a increase in average traffic that can last as long as you're on top. The only sites that didn't benefit from SEO are buzzfeed-style sites that exist solely from a constant stream of traffic coming from new articles in news aggregators. But Twitter doesn't generate a substantial burst in traffic that reddit or other sites do. Plus if you're popular on reddit, you will be reposted to twitter without any effort.
I should add that when I discovered this I was unhappy about it, as I was currently spending a lot of time on Twitter promoting my own project. I really enjoyed twitter at the time, and it felt like I was succeeding. I wanted all my tweeting to be a valuable activity. After doing the numbers I periodically would just stop using twitter for months with zero impact on website traffic.