[tappio]

I agree. I actually pointed out in another comment that the term social media does not make any sense. Everyone has a different definition of social media. We can't really generalize findings on all platforms. The studies focusing on social media are often missing that it does not really make any sense to use that word. Are Twitter and Facebook the same? Can we generalize findings on one to another? No we can't. Talking about "social media" this way does not make much sense. It also hides out the fact that in the end everything is about the internet and digital content, together forming the new mass medium which is actually the relevant unifying factor. I'm glad you picked that up!