[hef19898]

Thanks to JIT and JIS, just-in-sequence the 200 non-heated once actually are cheaper. They cannot be sold as Seats as a service, nor can they be re-sold with heated seats after their leasing period ended. So all the SaaS model has to do is geberating enough profit to off set the higher cost of heated seats installed but not paid for. After that the re-sale value, for BMW, is higher and this whole stunt is a net positive for BMW.