[exogen]

There is that, which is nice when you can get away with it. Unfortunately I still consider this the "hard" approach for a few reasons.

1. Supporting IE7, for which people tend to use an intermediate Flash object to do the communication.

2. There's still the content size problem. Does your IFRAME'd widget change size? Now you need to detect all size changes with JavaScript and send them back to the host page so it can resize the IFRAME.

3. Is your widget non-rectangular or concave? For instance, can it pop out a menu of a different size than the widget itself? Well, now you need an additional IFRAME for each piece that sticks out.