[spiffytech]

> What is the proper definition of "active"?

Twitter's quarterly earnings define active users thusly:

> Twitter defines monetizable daily active usage or users (mDAU) as people, organizations, or other accounts who logged in or were otherwise authenticated and accessed Twitter on any given day through twitter.com, Twitter applications that are able to show ads, or paid Twitter products, including subscriptions.

https://s22.q4cdn.com/826641620/files/doc_financials/2022/q1...

I'm pretty sure I've heard a similar definition from Facebook.

This definition supports g-clef's critique that the article picks an unorthodox way to measure active users, resulting in an inflated percentage of accounts being measured as spam/fake accounts, vs what the percentage would be if measured against Twitter's definition of 'active', which includes lurkers.