[knotofvipers]

I am not sure it is even that rational though.

I think it is like brand name vs off brand. I just bought off brand oatmeal that was $1.98 vs the brand name was $3.50.

Someone buying the brand name is just operating on an unthinking heuristic that they only buy "the best". I am sure they would justify it after the fact that the brand name taste better even though it is just oatmeal.

So many decision points in society run on that heuristic IMO.