[jrumbut]

The piece suffered from not having nearly enough detail here. Why did they choose that exact moment? What led them to choose the new design no one liked?

I would imagine the fruit juice industry is under some pressure. When I was a kid their product was viewed as a staple breakfast item that was beneficial to your health. These days its reputation is more like soda, too sugary for regular consumption.

Were they really redesigning for vague brand marketing reasons or were they grasping at straws to revive declining sales?