|
|
|
|
|
|
by StanislavPetrov
1498 days ago
|
|
|
> What seems to be lost in these “redesigns” is the why: why are you doing it? If there isn’t a list of benefits long enough to justify the cost and possible risk, well, that’s a problem. Exactly. Unless your brand is in trouble or you are trying to deflect the attention from some sort of scandal the odds of losing existing customers from a successful business is far higher than the odds of attracting new customers because you have changed your packaging. |
|
|