[SllX]

At this point the reason to allow them is because they already did and they shouldn’t break links unnecessarily. I guess another reason is because they allow nonsense like .google now so what’s the actual harm in a country having two or three?

[smegger001]

in practice does anyone actually use the generic tld's? i know many big companies splurged large amounts of money on them but i never see any of them.

[jhugo]

Google uses theirs (.google, .goog, .gle, .youtube) both for public and infrastructure stuff. Same with AWS (.aws).

For things like `pki.goog` or `ecr.aws` I think it makes a lot of sense; compared to an equivalent .com domain it removes the Verisign dependency from the DNS resolution chain.

[johannes1234321]

They are rarely seen, as many consumers don't identify them as domains. People understand the meaning of "example.com" in an ad or something. Thus companies are reluctant to put their primary site to not established TLDs.

Companies also always "need" the .com (and country, TLD) as people will always try companyname.com.

New TLDs work for some people's blogs, some places with more technical audience or specific marketing campaigns.

[CydeWeys]

I see usages of .app and .dev domains posted nearly every day on HN. People are definitely using them.

[ExtraE]

There’s domains.google