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Stop putting your trust in popular brands. They spent so much money trying to reach you they need to cutback in other areas to hit their target stock prices.

It's completely reasonable that you need to ignore the ads and do serious research. Sometimes that involves asking friends/family/workmates or listening when they complain. The easiest research involves searching the internet. If you expect google to present you with the best product for you as the first three results you will be disappointed. Go to customer reports, read amazon reviews, read reddit reviews, checkout videos / blogs or try the product out first.