[ValentineC]

I've just watched the linked video. It was pretty good; thanks for sharing.

My first impression is that Information Architecture feels like it blurs the line between UX and marketing, and a company with a non-tech/design marketing person could do well to involve them in IA work.

[seanwilson]

It feels like there's a lot of overlap with https://en.wikipedia.org/wiki/Information_architecture for UI with what's a core activity when doing software architecture e.g. finding the right abstractions, schemas, object hierarchies, groupings and naming conventions that are going to be intuitive to other user/developers.

[jbothma]

Indeed. I think it's important to bear in mind that it's ok for the abstractions to differ, and for the view to translate between the abstractions inside the system and the abstractions or concepts presented to the user. But it's certainly the same exercise.

If we see coding as an exercise in describing the system in a way the computer can execute but most importantly, other developers can understand and maintain, developers are simply another persona, and a card sort between developers would elicit the abstractions and names we should strongly consider using for things in the code. Same methods as information architecture for users.