[treerunner]

This article is a recipe for ensuring you look just like thousands of other websites out there.

[dredmorbius]

Feature!

Consistency in design and architecture add value.

Differntiate in content, quality, and value.

https://www.nngroup.com/articles/consistency-and-standards/

The big problems are enduring, and inconsistency ranks several times:

https://www.nngroup.com/articles/top-10-enduring/