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by JoshCole
1496 days ago
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At both price points on the link the Tesla vehicle metrics are dominant over the Mercedes vehicle metrics. In fact, the $110k cost Tesla has better metrics than the $130k cost Mercedes: it is faster, accelerates faster, has higher horsepower, and has higher range. If the average Jane has $140k and wants the best value for money it is really hard to see why they would choose the objectively inferior car according to most metrics. They could save $30k and still have a better car. I really don't understand, at all, how you can conclude that it is a no brainier to get a Mercedes? It seems like a really ridiculous conclusion? Just clicking around on the site and trying to do the order shows you are wrong that Mercedes is far superior on non-car related things. The dealership model is famous for its failings. Car salesmen have a notorious reputation. The website for Tesla lets you put in a purchase order within three clicks, no interaction with a dealership. The Mercedes purchase workflow had more like seven clicks and it resulted in getting an interstitial telling me to talk to a dealer about how the car wasn't going to have all the features because of chip shortages, that the price would change as a consequence of that, and directed me to talk with a dealership. How is that better? How is not giving me the listed price but making me go through a high pressure sales channel superior to just letting me buy car the now? I don't understand at all how you can say that dealership model is far superior. Is it right in your eyes that someone poor at negotiating should have to pay more than someone who is better at it? I don't get it. I don't understand at all how you can think Mercedes is providing the better experience. |
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Mercedes does cabin UX like Apple does software (and BMW is better still). Maybe Jane wants a button for her wing mirrors. And door handles that work. Actually comfortable suspension. An instrument cluster. A dealer to look after her from decision to delivery.