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The outsized influence of twitter largely has to do with the fact that basically every journalist, celebrity, politician, brand, influencer (original, pre-Instagram meaning of person on youtube/twitch/whatever who can accidentally/deliberately create trends just by wearing something or offhandedly mentioning something). Having all of those people, plus pretty small proportion of "regular people", can make it really feel like everyone is on twitter. But the many of the heaviest "regular people" users are often actually those who are trying to promote some agenda, which can be one that is very not-representative of the public at large. But this feeling of everyone being on there, means that if a small group of vocal participants who have an agenda can get something trending, especially if they can do with with only limited pushback from other groups, it makes it feel like something everyone cares about. Worse is that the algorithm tends to promote extreme views a lot because they get more interactions. Now the influencers, politicians, celebrities, journalists, etc are not very much not immune to mistaking an artificially algorithmically inflated hot take by a tiny but vocal minority on twitter as representing a consensus of a huge group of regular people on twitter. The next thing you know, the current twitter outrage is on the news, and your favorite celebs are probably talking about it both on and off twitter. This can cause people who never would have seen or interacted with the twitter controversy to become involved. Obviously if the news is talking about it, this is a big thing that a very sizable chink of the population is feeling, right? It could not possibly be not something initially stirred up by at most few hundred extremists of some form on Twitter, right? Wrong. |