[fdasfsdfgasdfds]

It's not linear. Cutting 1% of costs while maintaining the same revenue might be trivial. Cutting 10% of costs might be very doable. Cutting 50% of costs might be incredibly hard.

And I assure you that growing revenue by 100% is far easier than cutting costs by 100% (while maintaining current revenue).

Also, there's a human element to it. I'd venture that most CEOs would much rather the company make more money than have to lower bonuses and benefits, cut down of office space and fire employees.

[robertlagrant]

Cloud companies do present unique opportunities for easy saving, though.