[simplehuman]

I am curious about the name and the de domaim

[peteconcrete]

We first launched the service in Germany last week. The domain is not final yet. International domain will follow soon.

[GordonS]

Just a note on the name from someone in the UK.

"fruits" is a slang term for testicles, as in "she kicked him right in his fucking fruits!".

I doubt it's the first thing folk would think of with "fruits", but thought it worth mentioning.

Naming is hard :/

[corrral]

As in "fruits of one's labor"? That's how I took it.

[peteconcrete]

That was definitely the intention. ;)