[ehnto]

I disagree. You can do software very simply, it's in an environment of excess that teams tend to over-complicate software and software deployment into complex monsters that are expensive to maintain. Small business software problems often lack the scale and public facing nature that causes problems for software infrastructure and increases it's complexity.

I speak from experience in executing some of these kinds of software projects, as I live in a market not influenced by the SV bubble. Our market has a bunch of bootstrapped software businesses too, because the economics of it are more favorable to that kind of enterprise and you're not competing with 200k+ wages. I'm talking about Australia as well, an expensive first world country.