[eVoLInTHRo]

Be honest and humble. The business won't work as you expect. Keep an open mind and adapt. Ego will prevent this from happening, don't let it.

Be crystal clear why your business needs to exist. Not why you think it should exist. Deeply understand the customer pain points, business domain, competitors, and find your niche. Sales and product development get easier with this.

Deeply understand your cash flows months in advance. Identify warning signals sooner rather than later. Things won't magically get better, act now.

Stay organized, stay focused.