[aloneinkyoto]

I didn't claim that a sustainable businesses can't do good work. I simply claimed that sustainability is at odds with producing good things. Which is a fairly different claim. Though I can see how the distinction was not perfectly clear in my comment.

But to be honest I thought I was being very careful in my wording about something that should be self evident, e.g.

"...will most likely not be as inherently good as it could be."

Running a business implies a trade-off. The trade-off is that if you want to be successful (i.e. sustainable) you need to focus on the business and not the product. Which is exactly what the article is stating.

Maybe a better example to support my claim is Apple. They make great products. But the way they do that is by focusing on the process of creating great products. Jonathan Ive specifically talks about this in the Objectified documentary. He says that most of their time is spent on designing the manufacturing process and the tools needed to mass-produce the products, only a very small part of the time is spent on the actual design of the phone or computer and that design is almost always a direct implication of the manufacturing process rather than something they magically dream up in some creative haze.

[chc]

I don't understand your example at all. Are you saying that Apple's business model is not sustainable or that Apple doesn't make good things?