[anothersullivan]

I completely agree. A couple months ago I received the same "Ship It" advice on a HN Comment.

I did, but no one came. Marketing feels like an orthogonal skill but can not be overstated enough.

[alexalx666]

I think it was the book called Blitzscaling that talked about the fact that some kind of "unfair advantage" with regards to access to market should be built in to your product. They mentioned LinkedIn and their "import address book" feature