[anon23anon]

Yea cars have this notion of model years. Everyone knows nothing really changes between model years except the trim. It's the vehicle generation you care about. I think the focus should be on holding press conferences when you genuinely have something new to show off otherwise it's just fluff.

[magicalist]

Car companies do have press events every year for their yearly product updates, it's just that everyone who doesn't care just doesn't pay attention.

[rrrrrrrrrrrryan]

Car companies' annual events where they unveil all their new models are huge. They've been happening every year since forever.

It's likely the tech industry copied them.