[ryandvm]

I find Gruber unreadable simply because he is so predictable. If it's about Apple, then it's praise; and if it's about Android, it's criticism.

That said, I think he's smart and knows exactly what he's doing. His audience is probably about 95% Apple product owners and he does a great job at suppressing any cognitive dissonance they may have regarding their Apple purchases - which keeps them coming back.

Reading his column is just another ritual for faithful followers of the Church of Apple.