The video gaming series isn't not more widely known than the governing body otherwise EA wouldn't have paid half a billion dollars year for year just for the naming rights.
I don't know, weirdly I was today years old when I realised that FIFA [the game] was named after the football governing body. Might just be a me thing.
FIFA is the football videogame brand. Not using that name is a huge marketing change. (Like I know EA own other sports games, know their brand id and slogan, but honestly thought 'FIFA' was it's own company.)
What interests me is what would happen if FIFA the governing body try to lease their trademark to another football videogame maker -- that would be some serious market confusion, but could EA do anything about it legally? Any precedents?
FIFA is the football videogame brand. Not using that name is a huge marketing change. (Like I know EA own other sports games, know their brand id and slogan, but honestly thought 'FIFA' was it's own company.)
What interests me is what would happen if FIFA the governing body try to lease their trademark to another football videogame maker -- that would be some serious market confusion, but could EA do anything about it legally? Any precedents?