[csmt]

I agree with you nirvana. I have been using Google search for 12 years and Gmail for 7 years. But recently Google has been trying to do each and everything.

Google+ tied with enormous Google adsense+display ads reach is scary. Google has recently started putting +1 button on their display ads. And may be soon they will put +1 button on text ads. And then any site you visit with Google ads, Google will know who you are.

More and more I am feeling Google's focus is ads not social, mobile, etc. Google+ and Android is just there to reach out and target ads better, which makes me sick :(

[macavity23]

Of course Google's focus is ads - that's how they make their money. Why would you expect them to focus on anything else?

Remember, if you can't see what the product is - it's YOU. :-)

[rohern]

At first blush, targeted advertising seems scary. Upon a second look, who cares? This isn't the Gestapo, they're trying to sell you hamburgers. So what if they know that you like Orson Scott Card? I like that Amazon occasionally introduces me to a book I will enjoy, that's a benefit to me. I only look at ads for ~.3% of the time I'm on a website anyway, so what difference does it make to me if they're more to my taste?