[mjs00]

If you weren't already intrigued about learning to program prior to this startup (and already doing something about it), the answer is 'no'.

You need a technical co-founder, or a technical partner/adviser you trust that can help guide development. What you miss with a development agency/contractor-only approach is the critical technical feedback loop and iterations that strengthen and develop your idea that you'd typically do with that co-founder. Agencies/contractors will say 'yes' to what you want (and are happy to take your money), absent the really rich and valuable feedback and collaboration you get from a technical partner who has a vested interest in a shared vision.

You are only 2 hours away from Raleigh which I understand is pretty good for for tech talent. (http://www.fastcompany.com/1699323/why-you-should-start-a-co...). Maybe set up shop there?