[JacobAldridge]

I have a similar 'rule' (advising to small businesses) - as a company scales from 1 to 12 to 35 to 120 to 1000 people [1], they move through different phases.

So I see a lot of my clients in the 12-35 person 'Process' phase being excited when they hire someone from a 120+ person company, because of all the expertise they can bring. But that 'Strategy' phase expertise, often when they have a full team and budget to execute their ideas, rarely translates to a smaller business where they also have to roll up their sleeves and GSD.

Sitting in a team building stuff for Meta is definitely a whole other ballpark to convincing Dave's Accounting LLC to give your Slack-competitor a chance.

[1] https://jacobaldridge.com/business/the-growth-transitions-th...