[tmaly]

I think you can frame it as a useful skill to have that could help them in life. Try to approach it by relating it to their interests.

If they want to make music, explain how programming can be used to generate electronic music.

If they want to make and edit videos, tell them how EMCA script can automate things in Adobe, or point them to wrappers around ffmpeg

If they want to make art, point them to the various libraries that can be used to draw.

I find kids in that age range like to either tinker with hardware or like to make video games.