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by drcongo
1495 days ago
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Many many years ago, when this trend first appeared, I made the Tumblr Tab Closed; Didn't Read [0] - it got retweeted by some web luminaries like Eric Meyer and Tim Berners Lee and, while the vast majority of the replies I got were in huge agreement, there were a bunch of "growth hackers" absolutely furious that I'd made it and now everyone hates them. So I wrote this [1]. The key takeaway is that "growth hackers" only care about conversions. They don't care if it pissed people off, or if someone only signed up because they couldn't see the close button etc. Just some numbers that help them justify their pay packet. [0] https://tabcloseddidntread.com [1] https://andybeaumont.com/post/the-value-of-content/ Disclaimer: Back in 2013 when I wrote [1] Medium wasn't the growth hacker clown car that it is today. And actually, nor was Tumblr. |
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