[dangerface]

> if they are not interested in pursuing a career in the tech industry?

There is very little reason to learn something you aren't going to use. They should invest their time in what they find compelling and they will be successful.

If you think they need to learn to code to be "future proof" that day has past. In the future there will be millions of coders it won't pay well and they will have spent their energy, money and time doing something they don't enjoy and have no use for.

You can make good money as a builder or electrician etc don't try to fit a role you aren't made for.