The group you’re describing are still as you just said following someone else.
But even if you add a new group of early followers it also works in the other direction. Stuff most people do also stops being popular because of what the largest groups of follower’s decides to stop doing.
The largest group of followers "deciding" to "stop doing" something, is something that never happens automatically, they are always influenced by a pioneer.
That’s not what I meant. I mean do people stop on day 1 with the 57th pioneer, or day 20,037 with the 847,529th pioneer, or keep going? That’s a choice and individual followers don’t make the same choice.
But even if you add a new group of early followers it also works in the other direction. Stuff most people do also stops being popular because of what the largest groups of follower’s decides to stop doing.