[Falkon1313]

That's been my experience as well. Last job search, I put in 3 or 4 applications and after all the calls and interviews were done I ended up with 3 offers.

I'm nothing special. But I do learn a little about each company I'm applying to and tailor my resume to each position. If possible I develop an internal contact so I can get some informal information on the position from the inside in advance. I only had inside contacts for two of the companies last time though.

I can't imagine doing that for 100+ companies like some people apply to. I have to imagine most people applying to that many are just doing a spray-and-pray method.

Or maybe advertising themselves but not selling themselves. In some cases a 2% conversion rate is a decent goal for a marketer advertising to the general public, but would be pretty bad for a salesman getting commission from personalized sales.

I'm no salesman, but approach the job hunt like an enterprise salesman who needs to land a good account with a good commission to live on.