[Francon]

Is this really a problem or are people just reacting to hype? It seems to me that our data has been monitored for years both online and offline. That data is used to target businesses marketing messages but its nothing new. For example, insurance companies collect data on people and re-sell it to marketing companies. They then use that information to send you custom messages in the mail or offers based on your demographics. Data on customers will always be sold to advertisers and frankly, we should encourage this evolution. Instead of watching advertisements for motorized wheelchairs during "Murder she wrote" (I cant help it, I love that show) It would be more enjoyable if I saw advertisements for something like Motorized Dirt Bikes. People will always have to see advertisements so isn't it better to see things that interest you? If the product is free, you are the product and I prefer to be sold to what intrigues me.

[elemenohpee]

There would be no problem if advertisements were a good faith effort meant to inform you about a product you may be interested in. As it stands, they are attempts to manipulate people into making irrational choices. Giving advertisers even more tools to get into your psyche and understand how to most effectively push emotional buttons for their own profit is not a comforting thought to me. We're assuming that advertisers would just be getting demographic data, but it would probably go much deeper, and it could be used for broader purposes. For example, Facebook sees that you're upset about losing a football game, here's an ad which says that you're not a man unless you drink this light beer. Or maybe you got dumped by your girlfriend, here's an ad showing a happy couple drinking Corona. They could also analyze broader trends. There seems to be a lot of middle school girls talking about this band, let's use them in our next advertisement for this frivolous fashion. Yes, this is already happening to some extent, but they could be much more effective with a data set like this where people assume they are talking to their friends. I'm not a marketer, so I'm sure someone in the industry could come up with even more "creative" ways to use the data.