[draz]

I think the authors are overlooking that a Disney movie is 1.5 hrs long and has the opportunity to cater to multiple audiences (eg, insert a joke that parents get but flies over the kids’ head), whereas an ad is viewed for a split second. Also, there is certainly specialization in content (BET vs MTV vs Disney Channel etc). The key to advertising is in going broad with the audiences to reach, but specific in the message for each segment.

(I’ve worked for one of the top TV and cinema content companies in the world, and currently working for one of the top DSPs (advertising)).

[greggsy]

If you’re including Marvel in the scope of Disney movies, you might need to bump that runtime up to 120 minutes minimum, and all the way up to 150 minutes in many cases.

There was a post a little while back arguing that Avengers isn’t even a kids franchise anyway, so your observation still stands.

[ece]

An ad campaign can be days on many websites.