[reggieband]

I think this is partially due to meditation being strongly associated in Western culture with New Thought [1] type movements. This diverse movement is the inspiration for most of the modern self-help ideology. As the quotes from William James in that article mention, the basis is "Mind-Cure", or the idea that thinking the right thoughts leads to physically healing the body.

Many people in Western culture get into those Eastern (Taoist, Hindu, Buddhist) practices for the purpose of self enhancement. People will meditate to control anxiety, to improve focus or to increase performance in some aspect of their lives. Very often the goal is one of personal improvement, or managing some kind of idealized growth/flourishing of the individual.

Most people here would probably deride the outlandish New Age ideas that grew out of the original Christian Science underpinnings of New Thought. But I find the basic premises of new thought to be the spiritual zeitgeist of the current age.

1. https://en.wikipedia.org/wiki/New_Thought

[manmal]

Is this not just magic thinking? People used to (and, in many parts of the world, still do) believe in blessings/curses, magic rites etc. People believing in manifestation of thoughts in the body or the external world seems to me like magic just found a way back into our daily lives.

[lewispollard]

You're quite right, and it's something that has basically caused me to stop talking about my vipassana practice to people I befriend unless they bring it up first. When mentioning meditation or mindfulness practice, there are 2 types of people: those who say "yeah, that's nice, I should probably try that out some time" and nod along, and those who say "yeah, I did 16 self-affirmations today and visualised a new car, and listen to how it lines up with my horoscope..."

Mindfulness practice at its core is super simple, there's not much to talk about, but it's been completely associated with the self-help movement to the point that most people can't distinguish it from nonsense.