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by pizza 1503 days ago
ironic. search engine optimization, rather than minimizing the entropy of search, maximized it..
1 comments

It's not like the people at Google didn't know about Goodhart's Law. Somehow I don't think SEO was ever meant to improve search results.
Honestly I’m just surprised it’s so profitable to be so spammy that this stuff is persisting. That said, when I see shit results, I hardly ever bother to click on the second page any longer. Perhaps the seo spam taking up the near-but-not-top results are the biggest schmucks of all, since they are probably putting in at least a little money/effort to get there, I would imagine?
They just want to sell ads. The site loads, the ads load, they get their cut.

Nobody seems to care that the ads are worthless and make nobody any money.