[CPLX]

The problem wasn’t the real world part it was the internet. I was there at the time, it was clear there was some value in all the delivery services and so on the issue was that it was so painful and tedious to dial in with a modem and wait for photos to download and navigate the catalog on a 56k (or 128c or whatever) connection, often losing your cart and having to start over.

And that was for those of us that were literary in digital stuff and comfortable with the internet. A lot of people just hadn’t gotten around to using it much yet.

It just wasn’t time yet. And there wasn’t any massive network effect or lock-in to capture like there was with something like a social network.

Being too early is the same thing as being wrong.