[iamcreasy]

From the website:

Q: Why a subscription? A: Because lifetime pricing is not sustainable. We know there are similar apps with lifetime pricing out there, but it doesn't work for long-running business. The sustainability is crucial especially for note-taking apps because you will store a lot of notes in them day by day.

Q: $5 per month is too expensive. A: It is for professional use, not targeted to the mass of people. We believe it would improve your productivity worth more than $5. This is the price we would pay as a user.

Q: If lowered the pricing, you would get more customers. A: We would like to provide good, quick and warm user support. If we got a lot of users, we won't be able to support them all.