[RcouF1uZ4gsC]

> As the founder of "attacked" company not only do you see the competition coming from a customer but from another "friendly" company in your space. Yesterday you were friends, today you're enemies. Doesn't matter who you are, this comes as a shock and it stings.

Some time back, Steve Jobs felt the same way about Apple employees being offered positions at other companies, so he sent an email to his "friends". The result was an illegal "gentleman's agreement" not to hire each other's employees.

Companies basing their decisions about entering a market based on what their "friends" at other companies think is market allocation, and it is illegal.

[peyton]

Ok, the truth on the Jobs one is significantly more nuanced. Not everything is public. I don’t think it was a friendly thing haha.