[infogulch]

I noticed that you scare-quote "engagement", rightly so imo. Delivering value to the user is the end, engaging them to enable them to extract value is the means. "when means becomes an end" is a good description of the toxic dynamic of that occurs when engagement metrics are optimized at the expense of value delivered which plagues our industry today.

Maybe expanding the term to allude to this dynamic would justify dropping the scare quotes; 'valued engagement', 'value delivered engagement' or something.