[gertlex]

I for one caught on that the writing was analogous to, but more subtle than, "It sounds simple, you can just do blah, right?!; but actually you can't! So we had to do this complex thing to get it to work."

So yeah, as noted, sarcasm is a tricky tool in writing. While I enjoy it in technical writing often, it's definitely not as common on a company-associated blog post (for various good reasons).

My own takeway for myself is a reminder: be careful crafting snark/jokes/sarcasm. Length of the statement probably increases the chances of being misinterpreted.