[sidm83]

There may be some truth in the "too woke for normie crowd" allegation. Earlier this year, much before the bad news went global for Netflix, Reed Hastings said this about experience in India during an earnings call:

"The great news is in every single other major market, we've got the flywheel spinning. The thing that frustrates us is why we haven't been as successful in India. But we're definitely leaning in there,"

The general opinion in India is that unlike Prime Video India and Disney Hotstar (Disney Plus' Indian avatar) which created a lot of good local content which served the interest of masses and hence achieved success, a lot of Netflix' local content mostly served the tastes of a sub-segment of the well earning, well traveled elite crowd (read "woke") from the bigger cities like Mumbai, Delhi and Bangalore. Apparently this was because the local producers came from the same group and were not tuned to the tastes of the country at large (or even the affluent segment at large). Many of them have since been fired and Netflix India has also gone ahead and reduced monthly subscription for the standard plan to only INR 199 and a new mobile only plan for only INR 149 (~ USD 2). Has not made much of a difference in the past few months though.

Ref :

https://www.bbc.com/news/world-asia-india-60108294

https://www.moneycontrol.com/news/business/netflix-slashes-i...