[umtrey]

Great point. Consumers are also heavily biased towards what they already know or see in similar devices - "oh, if it had a removable battery, I need that" or "I need it to vibrate when I type on it," and so on. They might all be valid desires by the consumer, but it doesn't mean it has to be there. Establishing the correct prioritization of features is the principle goal of these product development teams, and Apple seems to be winning there.