[Tozen]

They have to work with and stay on antivirus vendors more aggressively. You can take new releases and submit them to the antivirus companies to get white-listed. They each have their own processes, but a lot of them allow going to their website and submitting as false-positives, then you can do follow up e-mails.

Probably best to select the top 10 AV companies, to keep the workload down. Per each release, shouldn't be too bad, though likely someone or a group needs to be designated for the task.