[brimble]

I think people are watching a lot more video in general. There are multiple generations, at this point, that mostly wouldn't pay for cable or even bother with rabbit ears even if TV & movie streaming services didn't exist, but do pay for a streaming service or three. I don't think YouTube's going to beat that entire market, unless they shift tactics pretty substantially. I think they expanded the market, though, grabbing almost all of that new territory for themselves in the process (at least until TikTok came along)

[InitialLastName]

> I think people are watching a lot more video in general

My parents, their parents, and many of their peers have TVs on in the background during virtually every waking moment they spend at home, and have done so since at least the 90s.

People are watching video differently, but I'm not sure it's "a lot more".

[skrbjc]

My parents and my in-laws (all in their 70s) do this, too, and I'm astounded by it. The TV is just on and playing in the background all the time, even when we visit and are sitting down and talking. It's not enjoyable to me.

Come to think of it, my wife often does this as well (she's in her 30s). She'll put something on and then do something completely different, just the other day I came into the room to find her with netflix running on screen, a youtube video playing on another screen and her staring at her phone looking at something else.

But I find myself, if I'm going to watch something, sit down and focus on it completely, to the point that I often pause and rewind if I didn't quite catch the phrasing of something.

I guess it's just that certain people don't mind passive viewing and can have a lot more inputs without being bothered by it.