[stavros]

What company isn't? My problem with this is that I can't think of a company that started as anything other than a missing feature.

[ipaddr]

Start with a bigger idea. Shopify isn't a missing feature. Why not take them on?

[stavros]

Showing the store is certainly a trivially missing feature of Amazon's.

[burke]

Shopify has been around for a while—since before Amazon became the everything-retailer that they are now. It started out of frustration at the myriad annoyances in trying to get set up using osCommerce and other tools of that generation.

(Disclaimer: employee)