[bern4444]

But it hasn't distracted the company. Each of those things I listed are massive successes in their own right.

Not everything Apple does is a success, but they have gotten it more right far more often than wrong. The M1 chip affects also their entire existing computer line. AirPods work beautifully across iphones, macs, and ipads. Apple watch integrates flawlessly with my iphone (answer calls, play pause etc). These are accessory products that reinforce the main ones which they continue to upgrade beautifully every year.

They are able to balance both (Cool New Thing and upgrade cycles) and through it all, keep their product list to a relatively small number of items/skus. Compared to google who offers so many additional services and applications.