[Anti-Ratfish]

That's clever. The Forbes story mentions the use of google advertising done directly by dropbox, but noted they found it ineffective. However that probably referred to the uptake of paid subscriptions? "They toyed with advertising. “That’s what you’re supposed to do: hire a marketing guy, buy Google AdWords,” says Houston. “We sucked at it.” It was costing them $300 to hook one sign-up.". http://www.forbes.com/sites/victoriabarret/2011/10/18/dropbo...

[vrikhter]

If you notice, a lot of my clicks were through the keyword 'dropbox'...it may not be helpful for them to be bidding on their own company name.

I also think that this was a couple years ago before the intent to search for a product like this may have been lower. It's possible they would get completely different results today.

[sammcd]

I bet the key difference here is that now people are much more likely to use google specifically to find dropbox.