[pcmoney]

So your theory is people have fruit of the loom and buy meundies or some other DTC brand with no real brand recognition and they keep doing it BECAUSE its more expensive? You don’t think the do a calculation like: “sure its 10x cheaper but its more comfortable/durable/fits better etc and its still cheap because its still underwear even if it is 10x” Or “im too well off to have a favorite pair of underwear, I like this one more so I am getting 12 of them”

[mr_cyborg]

A few years ago (2016-2017 maybe?) I ordered a pair of underwear from several of these brands, like Saxx, MeUndies, 2undr, and Calvin Klein. After some time passed and I had given them all a fair shot, I ordered like ten pairs of my favorite one and I have never regretted it. Only one has not survived to this day and they’re still wicked comfortable.

[tristor]

I did the same thing, also with undershirts and socks. There is a quality difference in some brands, and others are overpriced junk. You pretty much need to sample test to find out which is which. I paid $80 for an undershirt, and $40 for a pair of underwear, and $15 for a pair of socks, but all of them have been heavily abused and washed for years and are still in fantastic shape and super-comfortable. There were more expensive and cheaper options available that were worse, however, some worse than Walmart brands, for too much money.

I wish there were some truth in advertising to consumers, but caveat emptor is the the rule of the day. All you can do is get one of each, pick what actually works, and invest in your comfort.

[pcmoney]

Exactly, Hanes, Fruit of the Loom etc. all raced to the bottom years ago. I have had Patagonia underwear last 10 years+ and still look new. Maybe life is too short for bad underwear?

[rnernento]

They do it because advertising works.

[pcmoney]

Sure but the product has to meet expectations otherwise you are claiming the person buys it, pays 10x, gets it, realizes it is exactly the same as the product that costs 1/10th and then buys it again?

[rnernento]

I don't know that they ever realize it's exactly the same as the product that costs 1/10th the price but that doesn't mean it isn't.