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by frozenport 1509 days ago
No.

Underlying problem is that Nintendo has a non-viable business model combined with a culture that tolerates things like rigid work hours and low pay. They can't make life better for employees because their business model sucks.

The correct thing is to simply not work for them.

3 comments

Oh look, an internet expert. Since you’re so confident, what makes the business model not viable, exactly? Is a complicated kind of non-viability that’s somehow plastered over by the company’s wild profitability?
If Nintendo isn't viable then video games in general aren't viable - I know that a lot of modern Nintendo games don't really appeal to the HN crowd but classic IP like Mario & Link are some of the most recognizable properties out there... additionally Pokemon and Animal Crossing have dominated the casual game space.

A union can force better working conditions and an appropriate price increase for their products can make that sustainable - if it's even really needed, tbh Nintendo isn't shy about pricing games pretty high when you take into account all the re-releases of titles they do.

The article explains how Nintendo products kept flopping leading to a two tiered employment system designed to cut costs.

"The Nintendo 3DS was released in 2011 and immediately stalled, burdened by the lack of a compelling launch line-up, the rise of smartphones, and a $249.99 price point. Nintendo was forced to move aggressively, slashing the system's price and rolling out special benefits for existing owners. A year later, Nintendo released the Wii U, which fared even worse."

Yea - generally two-tiered employment systems do that. The reason companies hire skilled labour is because the skill more than makes up for the cost. Modern America is in love with the idea that replaceable contractors are every bit as effective as full time employees. Once upon the time this was more than correct when contractors tended to be (mostly) highly skilled folks that would swoop in for critical problem solving, however, it being seen as a lucrative field and then a way to dodge taxes and benefits has watered it down significantly.

Contractors aren't, by definition, any better or worse than full time employees. But when the going gets rough and the gruel is thin the good contractors will all immediately jump ship because, well, they're contractors - that will reinforce the concentration of lower skilled employees at your company and hurt overall morale.

Lastly, treating your coworkers like dirt will get them to give you the bare minimum to avoid being laid off and, if they're contractors anyways, that might not be any real threat - they can move back into the video game job market with the biggest most legendary game studio ever on their resume.

And yet, the Nintendo Switch is basically a combination of the 3DS and Wii U and it's been doing gangbusters.

Sometimes Nintendo products don't strike a chord. It happens to any company with history in video gaming, including Sony and Microsoft.

My 5 year old and I play Zelda together and both enjoy it. I think their business will do fine.